Allied Recycling
WooCommerce Rebuild, Custom Checkout & SEO
A full WooCommerce redevelopment with a bespoke checkout flow, a custom chat bot, and ongoing SEO — delivering a #1 Google ranking for "skip bags" and 31% impression growth in three months.
The Challenge
Household Name,
Clunky Experience
Allied Recycling are one of Ireland's best-known waste collection brands, but the old website was getting in the way — generic checkout, no automated support, weak mobile UX, and only middling search visibility for their most valuable terms.
Dated WooCommerce setup that couldn't handle the product range cleanly
Generic checkout flow with no support for skip-bag / skip-hire logistics
No intelligent way to answer common customer questions out-of-hours
Weak organic visibility despite serving one of Ireland's biggest waste sectors
Mobile experience that failed the majority of their booking traffic
The Solution
What We
Delivered
A full WooCommerce rebuild with a custom checkout flow tuned for skip-bag and skip-hire logistics, a chat bot that answers the questions Allied get asked every day, and an ongoing SEO program driving measurable growth.
Full WooCommerce Rebuild
A complete WooCommerce redevelopment — clean product architecture, modern layouts, and a conversion-focused user journey from landing to booking.
Custom Checkout Functions
Bespoke checkout logic tailored to Allied's skip-bag, skip-hire, and household flows — each with the specific fields, validations, and routes their operations team actually needs.
Custom Chat Bot
A tailored chat bot that answers the most common customer questions instantly — pricing, collection areas, bag sizes — capturing leads even outside business hours.
Mobile-First Experience
Every page rebuilt mobile-first with fast-loading imagery and touch-friendly UX, because the majority of skip bookings happen on a phone.
Ongoing SEO
Technical SEO, on-page optimisation, and a content strategy targeting skip bags, skip hire, and waste collection — the searches their customers actually use.
The Outcome
From clunky to
category leader.
A sharper brand experience, a checkout that actually fits Allied's operation, and a chat bot handling routine enquiries 24/7 — all backed by an SEO programme that grew impressions from 506K to 665K in the first three months alone.
Google Impressions — 3 months
506K→665K
Key Wins — Google Rankings
Ranking for
skip bags
Ranking for
skip hire
Ranking for
household waste collection
Ranking for
commercial waste
What Our Clients Say
Real Results, Real Reviews
"Amazing team, great to collaborate with! The dream team!"
Emma Lynam
Client
"Top class, professional service. Highly recommend"
Dean Ryan
Client
"Fantastic quality website production with speedy responses with great attention to detail. Cant recommend Viral Media highly enough!"
LCRF Ltd
Business Client
Your Turn
Want results like this
for your business?
Let's talk about your project. We'll discuss your goals, timeline, and budget — no obligations.
More Work
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